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Felipe Korzenny Consulting |
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Cultural Insights for Hispanic Marketing |
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Published the Fall of 2005, a top six finalist for best book in marketing competing for the Berry prize of the American Marketing Association in 2006. |
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Our mission is to help you connect with Hispanic consumers |
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We offer three types of services: Market research with Hispanic consumers, in Spanish and English, both qualitative and quantitative. We feature a track record of over 4,500 qualitative research sessions. Our work includes focus groups, ethnographies, in-depth interviews, account planning and strategy. We provide high-level insights and reporting. We have helped most major US companies find elusive kernels of cultural knowledge that help establish a durable bond between brands and consumers. Brands can own a niche in the subjective culture that consumers carry as part of their identities. Our philosophy of action is that the discovery of non-obvious emotional triggers is the key to marketing success. Training based on our book to help marketing departments and teams reach Hispanic consumers through an informed and savvy approach. Our one day seminar offers the fundamentals to guide Hispanic marketing strategy to success. Consulting for strategy that capitalizes on over 25 years of work with major US and global brands. We take into consideration the different angles of brands, stakeholders and attributes, for enduring results. |
